In today’s world of digital marketing, reaching a global audience is crucial for businesses to expand their reach and generate more leads.
International SEO keyword research is an essential part of this process. It helps businesses to identify the keywords and phrases that people use to search for products and services in different countries and languages.
By understanding the search intent and behavior of users, businesses can optimize their website content and rank higher in search engine results pages (SERPs) for targeted keywords.
In this article, we will explain what international SEO keyword research is and how to do it effectively.
What is International SEO Keyword Research?
International SEO keyword research involves identifying the keywords and phrases that people use to search for products and services in different countries and languages.
This process requires understanding the cultural nuances, language variations, and search behavior of the target audience.
Keyword research is the foundation of any SEO strategy, and international SEO keyword research is no exception. It helps businesses to create content that resonates with the target audience and drives organic traffic to their website.
Why is International SEO Keyword Research important?
International SEO keyword research is important because it helps businesses to:
Reach a global audience: By identifying the keywords and phrases that people use to search for products and services in different countries and languages, businesses can create content that resonates with the target audience and drives organic traffic to their website.
Increase organic traffic: By optimizing website content for targeted keywords, businesses can rank higher in search engine results pages (SERPs) and attract more organic traffic.
Improve user experience: By understanding the search intent and behavior of users, businesses can create content that provides value and addresses their needs and pain points.
Increase conversion rates: By creating content that resonates with the target audience and provides value, businesses can increase the chances of converting website visitors into customers.
How to do International SEO Keyword Research
Here are the steps to follow when doing international SEO keyword research:
Step 1: Identify target countries and languages
The first step in international SEO keyword research is to identify the target countries and languages. Businesses should consider the language and cultural differences of their target audience and create content that resonates with them. It’s important to understand the nuances of the language and the way people search for products and services in different countries.
Step 2: Conduct keyword research
The next step is to conduct keyword research using tools like Google Keyword Planner, Ahrefs, or SEMrush. These tools provide data on the search volume, competition, and relevance of keywords. Businesses should identify the keywords and phrases that are relevant to their products or services and have a high search volume.
Step 3: Analyze competitor keywords
Businesses should also analyze the keywords used by their competitors to identify gaps and opportunities. They can use tools like Ahrefs or SEMrush to analyze their competitors’ websites and identify the keywords that are driving organic traffic to their websites.
Step 4: Consider language variations and cultural nuances
When doing international SEO keyword research, it’s important to consider language variations and cultural nuances. For example, the same keyword may have different meanings in different languages or cultures. Businesses should use tools like Google Translate or hire a professional translator to ensure that their content is translated accurately.
Step 5: Optimize website content
Once businesses have identified the keywords and phrases that are relevant to their target audience, they should optimize their website content. This includes optimizing the website copy, meta tags, URLs, and images. Businesses should also create content in different languages and optimize them for the target keywords.
Step 6: Monitor and analyse results
Finally, businesses should monitor and analyse the results of their international SEO keyword research. This includes tracking the organic traffic, rankings, and conversion rates for targeted keywords.