Lords Only Roofing SEO Services are aimed to get your company ranking highly on search engines. Optimizing your on-page SEO structure with the appropriate keywords provides exceptional ROI.
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If you own a roofing company, then you know how important it is to rank high on search engine results pages (SERPs). After all, that’s where potential customers are looking for roofers. And if you’re not on the first page, you’re missing a lot of business.
Search engine optimization is the process of improving your website’s ranking in SERPs for certain keywords. And when it comes to roofing SEO, you can do quite a few things to get ahead of the competition. As a roofing digital marketing agency, we know what it’s like for roofers to feel like they’re in a crowded marketplace, which is why we help them assemble a go-to-market strategy that actually works.
What Is Roofing SEO?
Roofing SEO (search engine optimization) is the process of optimizing your website and online presence to rank higher in search engine results pages for roofing-related keywords and queries.
To improve your roofing SEO, you need to focus on both on-page and off-page optimization techniques.
On-page roofing SEO includes: Optimizing your website’s title tags, meta descriptions, header tags, and content to include relevant keywords and phrases.
Off-page roofing SEO includes: Building backlinks, creating online citations, generating guest posts, & utilizing social signals from popular social media platforms.
Do Roofers Need SEO?
Roofers need SEO if they want to aggressively grow their business, attract more pre-qualified leads, & scale their operations.
SEO can help roofers get their website found by potential customers who are searching for roofing services in their area.
Not taking advantage of this powerful digital marketing method will cause companies to miss out on tons of potential business over time.
However, properly leveraging search engine optimization will add immense value to both residential & commercial roofing contractors.
How long does it take to see results from Roofing SEO?
This is a difficult question to answer without knowing more about your specific situation. However, in general, SEO takes at least a few months (6-12 on average) to see significant results.
If you are looking for an immediate boost in traffic, you may want to consider paid advertising instead.
Factors that influence your ability to rank for keywords:
- Your domain name (Whether or not it’s an EMD (exact match domain name) or a generic one
- The age of your domain
- Your domain rating (See Ahrefs Domain Rating)
- Your backlink profile (Correlates with DR)
- The structure of your website
- The quality (or lack thereof) of preexisting content on your website
Why Lords Only Is The Right SEO Agency For Your Roofing Business
An investment in our services is an investment in the future of your business
Our SEO Consultants are masters at what they do
Our SEO Campaigns are personalized to you
We don’t just talk, we execute on every level
Lords Only Roofing SEO Services
If you’re looking for quality roofing SEO services, look no further than the experts at Lords Only. We have an extensive history of providing ROI-driven SEO services to businesses in a wide range of industries, and we’re confident that we can help you achieve the same success.
When it comes to SEO, we know what works and what doesn’t. We’ll work with you to develop a customized SEO strategy that targets your specific audience and helps you achieve your desired results. Whether you’re looking to increase brand awareness, generate leads, or drive sales, we can help you achieve your goals.
Generally, our holistic SEO approach achieves all three of the aforementioned objectives. Our copyrighters know how to craft content in alignment with your brand voice while optimizing your site for conversions.
Our roofing SEO services are designed to help you reach your target customers when they’re most likely to convert. We’ll identify the search terms that your potential customers are using to search for roofing services, & we’ll generate content likely to rank for those terms.
All of our agents stay up-to-date with the latest Google algorithm updates so that we can be extremely competitive within the digital hemisphere. We constantly research the latest SEO trends and changes so that our websites are optimized for maximum efficacy.
If you’re ready to take your roofing business to the next level, book a consultation to learn more about how we can add value to your business.
Alternatively, if you’re seeking more knowledge in regards to SEO for roofers, keep reading.
Note: We can only work with one roofing company per region to avoid cannibalizing our services.
4 SEO Tips For Roofers
- First, make sure your website is optimized for search engines. This means having well-written and keyword-rich content, a clean and easy-to-navigate design, and fast page loading speeds.
- Build backlinks to your website. This can be done by guest blogging on other websites, creating informative infographics, or participating in online forums.
- Create local listings for your business. This will help you show up in search results when people are looking for roofers in your area.
- Use social media to your advantage. Share your website’s content on social media sites and interact with potential customers.
Following these tips properly will improve your roofing company’s ranking on Google and hopefully secure more future business.
SEO For Roofers
Search engines rank web pages according to hundreds of various algorithms. Therefore, when it comes to SEO for roofers, there’s no exception in the underlying ranking factors, but the techniques will differ slightly to serve what works best for the industry.
Roofing keywords & their intent:
For example, if we wanted to rank your business for the term “commercial roofing services”, then we would analyze the top 10 pages on Google & reverse engineer a strategy that would outperform the competition.
However, if that strategy was universally sufficient for ranking on page 1 of Google then everybody would be doing it.
SEO is similar to following a recipe, if one ingredient is missing you could ruin the entire dish.
That’s why we analyze hundreds of different variables that determine ranking positions & constantly implement new methodologies based on our findings.
Local SEO Strategies For Roofing Companies
If you want your roofing company to rank high in search results, then you need to take advantage of local SEO strategies.
Here are 4 of the most important strategies to focus on:
1. Make sure your company website is properly optimized for local search. This includes including your city and state name in your website title, meta description, and header tags.
2. Add your roofing company to popular online directories, such as Google My Business, Yelp, and Angie’s List.
3. Make sure your website is mobile-friendly. This is increasingly important as more and more people use their smartphones to search for businesses online.
4. Encourage customers to leave online reviews of your roofing company. Positive customer reviews can help improve your local SEO rankings in the Google map pack.
Roofing SEO Keywords
As mentioned, “commercial roofing services” could be a keyword that you wish to target since it has commercial/transactional intent & your roofing business offers commercial services.
But, we need to analyze the situation a bit further to determine if this is a search term that you’d want to appear for.
Commercial roofing services have no locational attribute, therefore you’d be competing with other roofing websites on a national level.
When it comes to roofing web design, many designers completely miss the mark in regard to SEO.
This is why you have to ask yourself a few questions:
- Are you equipped to handle roofing jobs on a national scale?
- Do you have enough crews to handle a rapid influx of business?
- Do you have a budget big enough to run a National SEO Campaign?
According to Ahrefs, the term “commercial roofing services” has a keyword difficulty of 11 & an average monthly search volume of 900.
These are just estimates, but these SEO tools allow us to take the temperature of the market & reverse engineer which terms roofing websites can rank for.
For instance, on a brand new domain with absolutely no authority, trust, or topical relevance, it’s highly unlikely that we’re going to be able to rank (Be displayed within the top 100 search results) for that term.
However, upon further analysis, we’re likely to find long-tail keywords that we can potentially rank for.
Long-tail keywords also convert better than fatheads (a discussion for another time).
Roofing SEO Strategy
A comprehensive Roofing SEO Strategy ensures that your website appears prominently on search engine results pages (SERPs), helping you to attract more leads and customers.
But what’s the best way to go about optimizing your roofing website for SEO?
1. Use your main keywords in page titles, H1 headings, & permalinks
Make sure that your website’s titles & meta descriptions include relevant keywords that align with the specific services that you offer. This gives your site a better chance of appearing to potential customers who are seeking roofing services of some kind.
2. Optimize your images
Make sure to include descriptive ALT text for all of the images on your website. This will help search engines index your images, which could lead to your site appearing in image search results. Also, use a plug-in like WP Rocket to lazy load images, cache stored code, etc.
3. Use keyword-rich content & focus on your customers
Your website’s content should be informative and keyword-rich, helping you to attract both search engine crawlers and human visitors. Focus on creating helpful, informative content that includes the keywords that you want to rank for. Remember, the ultimate goal of your roofing site is to increase your conversion rate & land you more business.
4. Promote your website
Make sure to promote your website through social media, online directories, and other websites. Social media is a free advertising space that shouldn’t go unused if you’re serious about generating new business.
No time to manage your social media accounts?
Lords Only social media management services take care of your branding & everything digital, allowing you to spend more time freeing yourself of the bondage of entrepreneurship.
The Roofing Business
From a marketing perspective (since we’re digital marketers), the roofing business can be incredibly lucrative & there’s still plenty of room for growth on a digital scale.
Our team tirelessly analyzes websites, & in our discoveries, only a very small fraction of roofing companies are utilizing their website’s full potential.
Now, an optimized site is extremely costly, but we believe it’s a worthwhile investment.
Why is that?
Because your website should be your greatest digital asset, attracting new customers & closing business for your company.
It’s also a direct reflection of your organization, & if it’s poorly constructed then people are unlikely to have any desire to do business with you.
For more information see our website optimization services.
Also, since we’re headquartered in the lone star state, if you’re in Houston, check out our Houston Roofing SEO Company.
Most frequent questions and answers
It largely depends upon where you’re located & the type of services that you offer. In “money regions” where storms are extremely prevalent, & in large metropolitan areas, the competition is quite high.
However, with the right agency, & the right budget, you can compete with any company in the roofing industry.
Furthermore, it depends if you offer multiple services or if you serve one area of specialization. Having access to crews capable of residential & commercial work broadens the number of jobs you can take on.
Alternatively, having a specific area of specialization can lead to niche market domination from an SEO perspective.
There is no definite answer, as it depends on several factors, including the competitiveness of your industry and the amount of effort you are willing to put into Roofing SEO.
However, if done correctly, Roofing SEO can be a very effective way to improve your website’s visibility and attract more potential customers.
If you do choose to “invest” then you need to make sure you work with a reputable organization that has a comprehensive understanding of SEO. Many businesses fail simply because they invest in agencies that have no experience in producing quantifiable results.
So, do yourself a favor & make an informed decision rather than an uneducated one. You need to have a long-term vision to get the most out of search engine optimization because it takes a considerable length of time for Google to crawl/index pages, & it takes a while to develop topical authority as well.
First, you need to make sure your website is properly optimized for search engines. To have an optimized website you need to abide by an SEO-friendly page structure that targets keywords people are actively searching for.
Next, you can create high-quality content that is relevant to your industry, and share it on social media platforms. You can also participate in online forums and discussion groups, to get links back to your website. This helps boost your Domain Rating, a powerful metric that Google Algorithms use to assess the authoritativeness of your website. By following these simple tips, you can see a significant improvement in your SEO rankings.
1. Make sure your business is listed accurately on Google Maps and other online directories.
2. Optimize your website for local search with relevant keywords and phrases.
3. Publish high-quality content that showcases your expertise in roofing.
4. Engage with customers and potential customers on social media.
5. Build links to your website from other local businesses and websites.
The average cost of SEO services for roofers can vary depending on the size and complexity of your website, as well as the scope of the services you need. Typically, you can expect to pay anywhere from several hundred to several thousand dollars per month for professional SEO services.
Hiring a professional to handle your SEO can be a very wise investment, as they will have the experience and expertise to help you improve your website’s ranking in search engines and attract more qualified traffic.