SEO services are search engine optimization services that are performed to increase the organic visibility of a website.
Nowadays, with new platforms constantly arising, there are many different types of SEO.
However, they’re all based on the fundamental concept of improving organic visibility to increase traffic & conversions.
The different types of SEO services that may be offered:
- General SEO
- Technical SEO
- Local SEO
- National SEO
- Enterprise SEO
- On-Page SEO
- Off-Page SEO (Backlinks, Guest Posts, etc.)
- White Hat SEO
- Black Hat SEO
- Gray Hat SEO
- Ecommerce SEO
- Content-Driven SEO
- YouTube SEO
- Amazon SEO
I’m sure there’s more, but that’s enough for now.
You may be wondering, “Do I need SEO services for my business?”
Maybe, maybe not.
Before you hire an SEO company you need to understand the behavior of your market, the goals of your organization, & the competitors that you face online.
Knowing these 3 things forces you to match your objectives with the most effective marketing methods.
If you do decide to invest in your organic traffic, then you need to understand how search engine optimization works.
HOW SEARCH ENGINE OPTIMIZATION WORKS
Search engine optimization works by matching search queries with web results.
Typically in the form of a web page or blog post.
Other forms of media that may appear during search results are:
- Ads (sorry not sorry)
- Knowledge Panels (Think Wikipedia)
- Structured Snippets
- People Also Ask Questions
- Google Verified Businesses
Google’s goal is to give you the most relevant option for the question (or query) supplied.
Search engines have no bias, & they rank content by filtering pages through hundreds of algorithms, each programmed with its ranking factors.
In other words, this is how you get information every time you perform a search.
THE GOAL OF AN SEO COMPANY
An SEO Company’s goal should be to bring you more organic traffic and convert that traffic into paying customers.
As an SEO Agency, we focus mainly on Content-Driven SEO because that is what moves the needle when attempting to rank a website.
Approaching topical authority allows your site to rank for more targeted keywords, which plays a huge role in SEO success.
To show up in the search results for particular search terms, you need to have those keywords properly integrated throughout your website.
In the SEO realm, this is known as on-page optimization.
If you have no idea where your site stands with Google you can get an SEO Audit, complimentary of our team.
Getting a website audit every once in a while is a good idea because it shows you the keywords you rank for, where your organic search traffic comes from, keywords that you could potentially rank for, how your competitor’s site’s fair, & more.
Before hiring an agency you should have your website audited by professionals to make sure you’re investing in SEO services that will be helpful to your business.
DOING KEYWORD RESEARCH
If you plan to go the DIY route, then you need to learn how to do keyword research.
Knowing the proper keywords to target is imperative in showing up in major search engines.
Therefore, unless your site has a ton of authority (very high domain rating), you most likely won’t be able to compete for highly competitive terms with high search volume, at least not when you’re first getting started.
Instead, you should go after terms that are less difficult but could still be very lucrative to your business.
The 4 different types of keyword intent are:
If you’re selling services, your money pages will likely include lots of commercial terms such as “Roof Repair Services”, “Metal Roof Installation”, etc.
On the other hand, if you own a blog then all of your content will be informational, although you can monetize your site through affiliate marketing, ad placements, or other creative means.
For commercial businesses, we still recommend writing informational/educational content to help nurture prospects along your sales pipeline, because most of the market is not ready to buy right now.
TECHNICAL SEO IS A DRAG
Technical SEO has to do with the technical elements of your website, such as your page loading speeds, URL structure, meta descriptions, page titles, header tags, image sizes, etc.
Such a drag.
But you need a high-performing site to make things easy for Google’s bots to crawl, index, & rank your web pages.
Having a fast/responsive site also provides a good experience for new and returning users, so it’s something that you should definitely be focused on.
If you want to audit your own site, you can use Screaming Frogs Free SEO Tool.
- SEO services should help you generate more targeted organic traffic, leading to more conversions and sales for your business
- Get a Website Audit before investing in SEO Services
- Content-Driven SEO is what really moves the needle