As a contractor, you know the importance of getting your business in front of as many people as possible. However, you may not have the time or resources to do traditional marketing, such as advertising in newspapers or Yellow Pages directories.
However, SEO can help you reach more potential customers than any other form of marketing. In this blog post, we will discuss how SEO can help contractors scale their business operations and get more business!
What is contractor SEO?
Contractor SEO is when an individual or company provides search engine optimization services to general contractors. This can include services such as keyword research, on-page optimization, link building, and more.
Not to be confused with an SEO Contractor, who is essentially an SEO consultant acting as a general contractor to work on a project-by-project basis.
Contractor SEO Further Examined
By optimizing your website for the search engines, you can reach more potential customers than ever before. SEO can help you expand your outreach by creating gateways for organic traffic potential. Ultimately, SEO can help you get more business by making it easier for potential customers to find you online. If you’re not using SEO to market your business, you’re missing out on a great opportunity!
As the construction industry becomes more and more competitive, it’s important for contractors to leverage every tool at their disposal to get an edge.
Search engine optimization allows them to build trust and credibility with potential customers by ensuring that their website appears prominently in search results & provides a positive user experience.
General Contractor SEO
A well-rounded general contractor SEO plan utilizes reverse engineering to determine what is ranking well on Google. By analyzing the competition you can gather a powerful list of keywords & exploit tons of untapped potential.
Here are a few simple things that you can do to instantaneously improve your SEO.
Here are 4 few tips for improving your SEO:
1.) Use keyword-rich titles and descriptions.
2.) Use relevant keywords in your content.
3.) Optimize your on-site content for search engines.
4.) Promote your website through social media and other channels
By following these tips, you can improve your SEO and get more traffic to your website. If you need any help contact one of our agents today!
Local SEO For Contractors
Local SEO is important for contractors because it allows them to target potential customers in their direct area. Contractors can use local SEO to improve their website’s ranking in local search results, which can help them easily promote their business.
Here are two easy things contractors can do to improve their local SEO:
1.) Make sure their website is optimized for local search. This means including relevant keywords (search terms) in the content on their website.
2.) Take advantage of gathering positive online reviews. Contractors can encourage customers to leave reviews on popular sites like Google and Yelp. These reviews can help improve a contractor’s ranking in local search results (Google Maps).
How do I promote myself as a contractor?
There are a few ways to promote yourself as a contractor. One way is to create a website or online portfolio that showcases your work, skills, and experience. You can also join online directories or networking groups specifically for contractors, or start your own group. You can also attend trade shows and job fairs, or reach out to businesses directly to offer your services. Whatever method you choose, make sure you are promoting yourself in a professional and positive manner.
Another way to get the word out there that you’re open to contracting work is by utilizing social media platforms like LinkedIn, Twitter, Facebook, & Instagram. You can post updates about your business, share blog articles or helpful tips related to your industry, or even offer discounts to your followers. You can also join relevant online groups and participate in discussions related to your field. By being active on social media, you’ll be able to reach a wider audience and attract more potential clients.
How do I advertise my contracting business?
There are a few things to consider when advertising your contracting business. One of the most important is to target your audience correctly. Make sure you are targeting individuals or businesses who are likely to need your services. You can do this by studying your local market and developing targeted marketing campaigns specifically for that area. You can also use online advertising platforms such as Facebook/Google ads to target a wider audience.
Make sure you allocate enough money to cover the costs of your advertising campaign, including any necessary research, design, and implementation fees. You don’t want to end up underfunded and unable to properly execute your plan.
Finally, make sure you measure the results of your advertising campaigns. This will help you determine what is working and what isn’t so you can make necessary adjustments. Regularly check your website analytics and review your customer feedback to get a sense of how well your advertising is performing.
By following these tips, you can develop an effective advertising campaign for your contracting business that will help you attract new customers and scale your business.