How to Optimize Blog Posts for SEO: Tips and Tricks
SEO is one of the most important aspects of a successful blog. If you are not optimizing your blog posts for search engines, you are missing out on a lot of potential traffic.
In this blog post, we will discuss some tips and tricks that will help you optimize your posts for SEO.
We will also provide some free resources that you can use to learn more about search engine optimization.
What Is An SEO Optimized Blog?
An SEO-optimized blog creates informative content to satisfy search intent by understanding the nature of human search behavior.
Producing content around what people are searching for improves your blog in the following three ways:
- Drives more targeted traffic to your web pages
- Creates unique opportunities for acquiring backlinks
- Boosts your domain rating over time
How Do You Optimize A Blog For On-Page Optimization?
To start, you need to identify the main keyword (which will serve as the main topic) of your post.
Keywords are the words or “phrases” that people use when they’re searching for something on the internet.
When you choose keywords for your blog post, you want to make sure that they are relevant to the niche of your business and that they are popular keywords that have a decent amount of search volume.
A few of our favorite keyword tools:
- Google Keyword Planner
- AlsoAsked (3 free searches per month)
- Google Trends
On-Page Optimization | The Technical Process
The main topic should be inserted into the page title and H1 title tag.
Sub-headings (H2, H3, H4 Title Tags) should contain variations of your keyword, such as sub-topics of your main topic or synonyms that are worth addressing.
Other notable places to include your main keyword:
- URL Slug | Ex: (website.com/social-media-marketing-for-businesses)
- Paragraph Text
- Meta Description
To summarize, use keywords in the title of your post, the body of your paragraph text, the subheadings of your page (H2, H3, etc.), and in the URL slug.
You also want to make sure that you use them in a way that sounds natural. Stuffing your keywords into your blog post will not only make it difficult to read, but it will also get you penalized by Google.
What Is The Optimal Length For A Blog Post?
Google (and other search engines) are biased toward in-depth explanations because producing a wealth of information tells the search engines that you’re an authority on the subject matter.
However, not all topics require an extensive amount of written information.
In other words, you should aim to fulfill the user’s search intent rather than hit a certain character amount.
How Do You Know If An Article Is SEO Friendly?
One way to tell if an article is SEO friendly is if it is ranking well. If your post is ranking well in the SERPs (search engine results pages), then Google is interpreting your article as high-quality content that should be showcased to viewers.
Having the content on your page correctly structured is a surefire way to make sure your article is SEO friendly. In addition to structure, you’ll need to write in an original & educational manner.
If you follow the steps listed above you will be well on your way to publishing optimized blog content.
Outsourcing Your Content To Marketing Agencies Through RFPS
A clever way to expedite the growth of your organization on a digital level is to outsource your creative efforts to a competent digital marketing agency.
This can serve as a huge asset to your overall content marketing strategy, which will help you uniquely position your brand in the marketplace.
To better understand how to draft creative proposals, check out Design Rush’s article on Digital Marketing RFP.