As an electrician, it is important to make sure that your website ranks high in Google search results. This will help you generate more leads and grow your business.
In this blog post, we will discuss the basics of SEO and how you can rank your electrical website on Google for competitive search terms. We will also provide tons of tips and tricks that will help you improve your rankings immediately!
SEO, or search engine optimization, is the process of optimizing your website for Google search.
This includes things like:
- Choosing the right keywords
- Creating quality content
- Building backlinks
By doing these things, you can generate more traffic to your website from a specified audience.
When developing a new site, or a site with low authority, it’s vital to choose keywords that fall within your “tier”. A tier is defined as a certain range of keywords that you can target based on their difficulty level.
When selecting keywords, you want to choose ones that are relevant to the services your electrical business offers.
- Google AdWords Keyword Planner (You need to go through the process as if you want to run an ad to gain access to the keyword tool)
- Ahrefs Free Keyword Generator Tool
- Wordstream Free Keyword Tool
Once you have chosen your keywords, you need to create high-quality content about those terms. Your content should always be well-written and provide value to your readers. It should also be structured appropriately so that Google can easily crawl & index your web pages.
Finally, you need to build backlinks to your website. Backlinks are links from other websites to yours. Google (& other search engines) view these links as “votes of confidence” that your site has noteworthy content worth investigating, consequently, causing the web pages on your site to rank higher.
Electrician SEO Strategy
Electricians need to focus on search engine optimization (SEO) strategies that help them rank higher on search engine results pages (SERPs).
More specifically, you need to appear on page 1 within the top 5 results to generate any real traffic from your target market.
Electricians should also focus on generating positive reviews from customers, as this creates better positioning & increased visibility in the Google map pack.
From a technical standpoint, electricians should make sure their website is:
- Mobile-friendly (Responsive)
- Loads quickly
- Has compressed images
- Utilizes a caching plug-in like WpRocket to keep the site fast, clean, & light
Local SEO Tips For Electricians
If you’re looking to optimize your electrical website for maximum discoverability within your local area, here are three tips to help you get started:
Tip #1) Make sure your business is listed accurately on Google My Business. This is the most important place to start, as it will ensure that your business information is correct when people search for you on Google.
To do this, simply go to the Google My Business website and claim or create your listing. Once you’re in, be sure to fill out all of the information correctly, including your business hours, address, phone number, and website URL. You should also add photos of your work and your team, as this will help customers get a sense of who you are and what you do.
If you’re not sure how to do this, there are plenty of resources online that can help, or you can always hire a Lords Only agent to do it for you.
Tip #2) Once your listing is complete, take some time to optimize it further by adding keywords that describe your business and what you do whenever it prompts you to input the services you offer. This will help ensure that you come up in relevant searches.
Tip #3) Finally, ask your customers to leave reviews on your Google My Business listing. These reviews are critical for helping potential customers understand the quality of your work and whether or not they should hire you.
SEO Keywords For Electricians
Unless you have a super high DR (domain rating), you’ll need to choose keywords that are popular, but not too competitive. This will allow you to get a foothold, & begin generating organic traffic to your website over time, which should theoretically result in increased exposure, more brand awareness, & backlinks from other sites.
Equally important, is making sure the keywords you choose are specific enough. For example, if you offer electrical services in Atlanta, you wouldn’t want to target the keyword “electrician.” Instead, you would want to target something like “Atlanta electrician” or “electrician in Atlanta.”
By keeping these factors in mind, you can choose keywords that will help your website rank higher in search engines and attract more potential customers.
The Different Types Of Keywords, Phrases, & Their Meanings
1. Keyword Research
Keywords are the words people type into search engines to find what they want online. When someone searches for something on Google, they use keywords to narrow down their results. If you have a website about electricians, then you need to make sure that you know what keywords people are using to find you. You should try to think of different ways to describe your business and products.
2. Long Tail Keywords
Long tail keywords are search terms that have at least 3 words in the query. These keywords are often longer than normal keywords, resulting in more specific searches. These keywords can still bring in high amounts of traffic if you target them well. For example, if you sell electrical supplies, you might consider searching for things like “electrical supply store” or “electrician near me.”
3. Related Keywords
Related keywords are keywords that are similar to your primary keyword. For example, if your primary keyword is “electrician,” related keywords could be “electrician near my house,” “electrician near where I live,” and “local electrician.” By targeting related keywords, you can increase your chances of getting clicks on your site.
4. Negative Keywords
Negative keywords are keywords that you do not want to appear in your Google ads. By excluding certain search terms you can get hyper-specific with your targeting if you’re running paid ads.
Synonyms are words that have similar meanings as your primary keyword. For instance, if your keyword is “electricians near me,” synonyms could be “nearby electrician,” “local electrician,” etc. Make sure that you add these terms to your list & map out your pages to prevent keyword cannibalization.
6. Exact Matching Keywords
Exact matching keywords are keywords that are exactly what someone is looking for. For example, if they search for “plumber near me,” your page shouldn’t show up unless you are offering plumber services.
>>Check out our free website & marketing review to get an overview of how you can optimize your online presence<<
Competitor analysis is the process of evaluating the strengths and weaknesses of a company’s competitors. This information can be used to make strategic decisions about how to compete in the marketplace.
There are several factors to consider when performing a competitor analysis, however, the first step is to identify the competitors in your industry.
Once you have a list of competitors, you need to research their:
- Business models
- Product offerings
- Marketing strategies
- Financial stability
- Backlink Profile
- Website Architecture
This allows you to determine what areas you need to focus on in order to gain a competitive advantage. Additionally, it can also help you identify any potential threats or opportunities that may arise in the future.
By understanding your competition, you can make better decisions about how to position your company in the marketplace. Therefore, it is important to regularly perform a competitor analysis in order to stay ahead of the competition.
In regards to search engine optimization, thorough competitor analysis will usually extract tons of hidden keywords that you could potentially rank for.
Off-page SEO is the process of optimizing a website or web page for promotion and visibility in search engines, without affecting the on-page content. This can be done through a number of methods, such as link building, social media marketing, and article syndication.
One of the most important factors in off-page SEO is link building. This is the process of acquiring links from other websites to your own. The more high-quality links you have pointing to your website, the higher your ranking will be in search engines.
Link building can be a difficult and time-consuming task, but here are three ways to get started:
- Submit your website to directories. Common directories include sites like Yelp, BOTW, AboutUs, Spoke, Bing Places, etc.
- Post articles on article syndication sites with ‘dofollow links’ back to your website.
- Participate in forums and leave comments on blogs with ‘dofollow links’ back to your site.
Social media marketing is another important aspect of off-page SEO because it sends social signals to Google that justify rapid business growth. SMM involves promoting your website or web page through social networking sites such as Facebook, Twitter, and LinkedIn.
When done correctly, off-page SEO can be a very effective way to improve your website’s visibility and ranking in search engines. However, it is important to remember that the quality of your content is still the most important factor in determining your success.
Be sure to create high-quality, original content that will engage and interest your readers. If you do this, your off-page SEO efforts will be sure to pay off over time.
On-page optimization is the practice of optimizing a web page’s content, structure, and associated coding to improve its rank in search engine results. On-page optimization can include optimizing the title, meta description, header tags, images, and other elements on the page. By improving these elements, you can help your page rank higher in search engine results.
Here are four things to keep in mind when optimizing your web pages:
- Make sure your title is optimized for CTR (click-through rate) by being appealing & relevant to whatever your prospect is searching for.
- Use header tags to break up your content and make it easy to read. Header tags also present a valuable way to introduce sub-topics of your main topic & rank for variations of your main keyword.
- Optimize your images by compressing them so that the file size remains small, making your site load time fast. This is important for both search engines & user experience.
- Treat keywords like pages to identify what type of content needs to be created around consumer search behavior.