As a contractor, your website is one of your most important marketing tools. It’s where potential customers will go to learn more about you and your services.
That’s why it’s important to make sure your website is optimized for search engines and looks great on all devices. In this blog post, we will discuss 7 tips for optimizing your contractor website.
Your website’s design is important for (at least) 3 reasons:
- Your site needs to look professional in order to give visitors the impression that you’re a reputable contractor
- Your website’s design impacts your search engine ranking
- People don’t trust paying companies that have illegitimate websites
Search engines take into account things like whether or not your site is responsive (meaning it looks good on mobile devices), how fast your site loads, if your title tags are structured correctly, etc.
All of these various elements constitute a holistic website that’s able to outrank the competition by appearing in organic search results.
Use Keywords Strategically
“Keywords” are the search terms every day people type into search engines to discover what they’re looking for.
In order for your website to show up in search engine results, you need to use keywords strategically. This means using relevant keywords throughout your website’s content, including in your page titles and in the tags for each page.
You can use a free tool like Google AdWords Keyword Planner to research which keywords are most relevant to your business.
Make Your Contact Information Easy to Find
When potential customers visit your website, they should be able to easily find your contact information seamlessly.
You should include your phone number and email address prominently on your homepage and & have direct call-to-actions throughout your site.
After all, a website should be measured by its ability to produce new business & be an asset to your organization.
You should also include a contact form on your website that pertains to an inquiry for your main services.
Ex: (“Request A Quote”)
Include Testimonials and Reviews
If you have any testimonials or reviews from past clients, be sure to include them on your website, it’s one of the most important ways to induce psychological trust from people that don’t know you at all.
Plus, it demonstrates you’re a reputable contractor with a track record of providing quality work with exceptional customer service.
Think about it, would you want to give money to an organization with 3.5 star reviews?
Exactly! Leverage your great work to your advantage by creating meaningful relationships with your customers so that they’re more inclined to speak highly of your organization in the future.
Add Photos and Videos
Including photos and videos on your website makes it stand out from the competition & provides a better UX (user experience).
People are more likely to remember & be impressed by a website that includes visuals, so be sure to add some high-quality photos and videos showcasing your work.
However, make sure your images are properly compressed .JPEG files so that your site still loads quickly.
Google does analyze site speed as one of its ranking factors, so if your site is incredibly slow, not only will you be providing a negative user experience & losing visitors & potential business, but you’ll be losing potential ranking positions as well.
How To Design A General Contractor Website
Double-check that you have your branding prerequisites in order such as the following:
- Color Palette
- Typography Set
- Brand Voice
- Brand Positioning
Next, you need to make sure you understand the main services that your company offers, as well as the more niche-related services.
This will help you infuse keywords into your website’s architecture, making your site more likely to be discovered by organic search.
As a general rule of thumb, you should dedicate each web page to one main keyword & a set of variants.
Visitors should be able to find what they need quickly and easily. If you don’t design your site in a way where things are easily discoverable, people will become distracted/confused & are much more likely to leave your site.
Your main navigation bar should consist of your main contracting services, information about your company, a page where people can find out how to contact you, & possibly a gallery of past completed projects.
The footer can contain other pages you develop that won’t fit into the main navigation bar without ruining the experience. This allows you to create more pages while maintaining a pleasant UI (user interface).
Make sure your website is visually appealing. This means using clean and professional design elements, and ensuring that all of your content is well-written and error-free.
People always make initial judgments based on appearance, even though they may tell you otherwise, statistically, it’s a psychological fact.
Therefore, you need to use beautiful templates or hire our proficient team of search engine optimization experts & web designers.
Optimization is the centerpiece of your website that holds everything together. A proper SEO architecture ensures that your site will be developed for organic visibility.
After all, we believe that websites should exist in order to bring in new business & aid the development of a sustainable brand.
If you’d like to explore the topic in further detail see our website optimization services.
Calls To Action
Include calls to action throughout your site so that visitors know what to do next. Place CTA’s strategically throughout your site in the form of buttons & web forms.
Use colors that stand out from the rest of your site so that the CTA jumps at the viewer, insinuating they should take action.
Taking advantage of calls to action will boost the CRO (conversion rate optimization) of your website, making it more successful in producing the desired results.
By following these simple tips, you can design a contractor website that is both effective and appealing.
If you’re not sure where to start, there are plenty of great web design and development firms that specialize in creating contractor websites. Find one that you feel confident with and work with them to create a site that reflects your business in the best light possible.
With a little effort, you can have a contractor website that helps you attract new business and grow your bottom line.
More Questions & Answers
What should a contractor website include?
A contractor’s website should include a section devoted to the contractor’s biography, information about the company, services offered, contact information, and a gallery of past completed projects.
How do I build a contractor website?
If you’re unfamiliar with web design and development, it might be best to hire a professional to help you create your contractor website. A good web design/development firm will be able to create a website that is both visually appealing and effective in helping you attract new business.
If you’re interested in DIYing it, there are plenty of great resources available online (such as WordPress themes specifically for contractor websites) that can help you create a website on your own.