In this blog post, we will discuss everything you need to know about Primelis.
We will talk about their history, their products and services, and conduct an in-depth analysis of how they’ve been able to create such a buzz in the digital stratosphere.
We’ll also unravel how they’ve been able to generate over 67,000 monthly searches on their brand name alone!
The Best SEO Company Primelis | An Overview
Primelis is a French company that specializes in providing online marketing services. They were founded in 2009 by two entrepreneurs, Hillel Brodowicz and Philippe El Khechen.
However, at the time of founding, they were called “Net Referencement”, which was later renamed Primelis in 2016.
Since then, they have grown to 70+ employees & are headquartered in Levallois-Perret, France (According to LinkedIn).
Primelis SEO Services + More
Primelis offers four primary digital marketing services intended to help businesses succeed online.
The 4 main services are:
- Search engine optimization (SEO)
- Search engine advertising (SEA)
- Social ads
- Display services
So, as you can tell, they’re focused on specific verticals as opposed to being incredibly widespread like most digital marketing agencies.
In regards to SEO they offer the following services:
- SEO Audit
- Pilotage (Translates -> “Steering” in English)
- Content Performance
- A.S.O (App Store Optimization)
- SEO Training
General Statistics | Primelis (As of July 23, 2022)
- Domain Rating: 53
- Backlinks: 2,280
- Referring Domains: 479
- Organic Keywords: 1,400
- Organic Traffic: 161,000
- Traffic Value: $2,300 (Notice how low this is compared to their monthly visitors)
So, why is there so much hype around Primelis?
As you can see in the graph above, Primelis’s web traffic seemingly skyrocketed out of nowhere in May of 2021, & has continued to rise ever since.
The vast majority of their traffic comes from two pages, their home page & their SEO services page.
And as we mentioned above, the value of their web traffic is astonishingly low, according to Ahrefs, which is the tool we’re using to analyze all of this data.
This is because virtually all of their traffic comes from the name of their brand, “Primelis”.
To illustrate: If the majority of their traffic came from a term like “SEO Services”, the value of their web traffic would be in the hundreds of thousands, because this is a universally generic search term with commercial intent, but since their visitors discover them through their brand name, the value of their traffic is exclusive to their name.
Furthermore, at the number 3 slot, we have another 3% of web traffic coming from a page about Predictive Search Optimization.
Predictive search optimization is a predictive SEO technique that leverages Google’s NLP (Natural Language Processing) Artificial Intelligence Algorithm.
In other words, it’s a process of machine learning that offers predictive suggestions based on input. (See Image Below)
Sidenote: “How did we rank this article so easily?”
Find out 👇
Back to Primelis.
A couple of questions come to mind such as:
- How is it possible to generate 67,000/monthly searches on a brand name search?
- How come they get virtually no traffic to their other web pages when they claim to be an SEO agency?
- Is Primelis using Predictive Search Optimization (PSO) to gain a disproportionate amount of monthly searches by convincing Google to show their company name after “SEO Company”?
The Analysis | Social Media
Is Primelis utilizing social media to brand their business & grow a cult-like following?
Yes & no.
They have a LinkedIn presence, with 1,896 followers, but they don’t seem to have any other social media channels as of now.
The team regularly posts content on LinkedIn, although, all of their posts are written in French.
Consequently, we’ve excluded social media as a candidate that could be causing their massive organic search volume.
How come Primelis gets virtually no traffic from their other web pages?
Simply put, they don’t have enough content or authority to rank the pages that they have on their site.
The general nature of the pages on their site serves the end user with a positive navigational/informational experience, but they do not have enough optimized content to rank these terms in the SERPs (search engine results pages).
As previously mentioned, ranking generic terms like “SEO Services” is incredibly difficult & simply not in Primelis’s wheelhouse with their current standings.
Is Primelis using Predictive Search Optimization (PSO) to gain a disproportionate amount of monthly traffic?
We analyzed this in real-time by inputting “SEO Company P” into Google, & as you can see, Primelis is not one of the suggested predictions.
Interestingly enough, Pakistan shows up before them even though the IP address of our writer is located in Houston, Tx.
Therefore, we’ve excluded the possibility of Primelis being able to gain a disproportionate share of the traffic by manipulating Google’s autocomplete AI.
PSO by Primelis is a tactic that seems to be integrated into their broader digital marketing strategy, as opposed to the sole reason for online success.
Do they have tons of positive Google Reviews?
Not at all.
In fact, they only have 3 Google reviews, which were submitted over a year ago, & there’s no corresponding text associated with the review.
Kind of odd for a company that consistently gets over 150,000 visitors per month to their website alone.
So, how are they able to generate so much traffic & appear to be a renowned SEO agency?
The last remaining variable is PPC.
We believe that Primelis has been running massive branded PPC campaigns through Google Ads, & as a result of this, they were able to generate a viral buzz around their company name.
Whether intentionally or incidentally, it’s definitely working in their favor.
If there’s one thing that Primelis has going for them, it’s an original, memorable company name that can easily be branded.
However, take all of this with a grain of salt as it’s just a working theory & we have no way of truly knowing the extent of their marketing efforts, we can only do our best to analyze/evaluate the data at hand.
Crazy things happen on the internet, & if you get caught in a tsunami-like wave, you can reap the benefits of massive amounts of organic search traffic.
However, this is similar to going viral on TikTok with over a billion plays, it rarely ever happens, & it’s by no means a reliable strategy for marketing your business.
It’s best to leverage multiple acquisition channels to diversify your traffic sources, this will make your website immensely more valuable, as it is a much safer & more sustainable strategy for digital growth.
We hope you enjoyed this case study, & if you want to learn about our cutting-edge SEO methodologies & explore the opportunity of a digital partnership, get in touch with us today!
More Questions & Answers
What is PSO by Primelis?
Predictive search optimization (PSO) is a technique used by Primelis to improve its search engine rankings. PSO uses artificial intelligence (AI) to predict which terms users will likely type into Google. This allows them to create content around long-tail keywords which have the potential to generate high levels of traffic from organic search results.
What is the SEO strategy that Primelis uses?
Primelis likely uses a combination of paid search (PPC) and organic search optimization (SEO) to generate high levels of traffic. Their company name is easy to remember and brand, which may give them an advantage in PPC campaigns. The unique approach they’ve taken to search engine optimization is to be inventive by coining terms & phrases, as well as positioning themselves to be able to conduct business globally.
Additionally, they have a general focus on delivering a positive user experience. While they may not have enough content or authority to rank for some of the more generic terms, their inventive use of language allows them to rank for more unique terms. Overall, Primelis’ SEO strategy is one that focuses on being unique and providing a good user experience.