Plumbers Websites | How To Design The Perfect Site

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If you’re a plumber, it’s important to have a website that is optimized for search engines and provides a great user experience. In this blog post, we will reveal how to design the perfect plumbing website.

How To Make The Perfect Plumbing Website

In order to make an effective plumbing website, you need to understand the importance search engine optimization plays in web design. Thinking about SEO before you begin designing your site prevents backtracking & allows you to correctly structure/create all of the web pages on your site around your main keywords.

Therefore, if you’re a plumber considering building a website for your business, it’s best to consult with SEO experts who have a proven track record of making websites discoverable.

List Out All Of Your Services

Take the time to list out all of your services so that you have a good idea of:

  • How many pages your website needs to be
  • Which main pages & service areas need to be included on your navigational menu
  • Which “secondary pages” can be included on the footer menu
  • Which keywords are the most relevant to the services you offer


>Consult with a Lords Only Agent<<

Do Your Keyword Research

It is important to have keyword-rich content on your website. This means that you should include relevant keywords throughout your website’s text in order to help search engines index and rank your site appropriately.

When performing keyword research we use paid tools such as SEMRush & Ahrefs.

If you’re looking for a free option consider using Google Ads Keyword Planner.

Pro Tip: You don’t actually have to run ads to access the keyword planner. Just go through all of the steps as if you were running an ad, & once you’ve filled out all of the necessary information click on “pause ad campaign” & proceed to the keyword planner tool.
Back to keywords. For the sake of illustration, let’s say that we have a business called “Jay’s Plumbing”.

Our main services are:

  • Drain Cleaning
  • Water Line Repair
  • Sewer Line Repair & Replacement
  • Gas Leak Detection

What we’ll do in this scenario is build out our main navigational menu with these four services in mind. However, we need to do keyword research around these services to find out what search terms everyday people are typing into search engines in an attempt to discover these services.

It’s unlikely that your everyday citizen has the level of expertise that you do as a plumber, so you’ll need to include more common language in the <H1> & <H2> title tags.

Perform Extensive Competitor Analysis

One of the best ways to find underserved keywords that you can quickly rank for is by analyzing the competition. Preferably a company with a huge website that’s been generating tons of traffic for multiple years.

By examining the keywords they’re ranking for we’ll be able to reverse engineer terms that can be implemented into our site, & we’ll also collect a vast database of keywords directly related to our business.

This technique helps extract “gems”, that the human brain otherwise would’ve never thought of when conducting typical keyword research.
It also allows us to peer into trending keywords that haven’t been widely targeted yet, revealing the perfect opportunity for quicker rankings.

>>Consult with a Lords Only Agent<<

Define Your Service Areas

Before you begin the process of designing make sure you’ve mapped out the areas in which you wish to serve. Furthermore, claim your free ‘Google Business Listing‘ at an address in the city you’ll be servicing.

This helps immensely with local SEO in regards to service-related keywords/pages, as Google automatically takes your location into account when someone is performing a proximity search.

Also, there is a section in ‘Google My Business‘ where you can edit the ‘Service Area‘ within your business information tab. Make sure you’ve included all of the neighboring cities your plumbing company is capable of servicing.

Pro Tip: Include all of the various plumbing services that you’re capable of offering underneath ‘Services‘. This increases the likelihood that your company will be displayed when somebody conducts a search by entering one of your service terms.
Overall, optimizing your local Google business listing boosts the visibility of your business in the map pack.

Map Out Your Site Structure

Properly mapping out your website architecture prevents keyword cannibalization, makes your site more user-friendly, creates a more positive user experience, & allows for faster & more efficient crawling/indexing from searchbots.

Therefore, much like architecture, it’s important to draw out your blueprint before you begin doing any designing.

We use MindNode so that we can create our topical map according to a set hierarchy. This is especially helpful for massive sites, as it gives you the ability to visualize all of the pages & information you need to create in order to attain topical authority.

Understand Your Brand Positioning

This is something we see business owners failing at time & time again. Not understanding your brand positioning gives you no unique solution in a saturated marketplace.

It also prevents you from creating something truly memorable that people want to be a part of in the future.

However, on the flip side, understanding your brand positioning from the gate is a powerful weapon because it gives your plumbing company a sense of purpose, order, & direction.

You can quickly answer the question, “What makes you different from the competition?” since you deeply understand the guiding forces behind your brand.

Furthermore, being equipped with this knowledge will make your tagline more memorable, your marketing materials more glamorous, your customer service more detailed, & your culture more unified.

>>Consult with a Lords Only Agent<<

Pick A Design Style

Picking a specific design style allows you to focus on creating a great user experience for your website visitors. This means having a site that is easy to navigate and provides relevant and useful information.

If you can provide an enjoyable and informative experience for your users, they are more likely to purchase your services and return to your site in the future.

Color Palettes

When it comes to choosing colors for your plumbing website, it’s important to select shades that will appeal to your target audience. In general, blue and green are popular choices for plumbing websites, as they convey a sense of trust and reliability.

However, you may want to experiment with different color combinations to see what works best for your business & brand image. When it comes to selecting colors, you need to take the overall tone of your website into consideration.

For example, if you want your website to feel modern and fresh, you may want to choose brighter colors like yellow or orange. Be wary though, as they should only be used as secondary colors because they’re meant for accenting lighter/darker shades.

Yet, if you want your website to have a more traditional feel, you may want to stick with blue, green, or plain old black & white.

Ultimately, the best way to find the perfect color palette for your plumbing website is to experiment with different combinations until you find something that feels right.

Also, keep in mind that your logo design should have the same color palette as your website & your social media accounts, to keep your brand image consistent across the board.


Typography is a fancy word for “font style”, and again, you should have a few different go-to fonts that will be consistent with the theme of your site. A good rule of thumb is 3-4 max, however, experienced designers may be able to blend more fonts together depending on their skill level.

Remember, everything in the realm of design conveys its own message. Therefore, for plumbing sites, some of the most popular font styles are:

  • Helvetica
  • Calibri
  • Arial
  • Montserrat
  • Times New Roman
  • Verdana

You can be a bit more experimental with your heading font styles, but for paragraph text stick to something that’s familiar & easily readable or you’re going to lose site visitors.

>>Consult with a Lords Only Agent<<


About pages are important for the following 3 reasons:

  1. They help establish your credibility as a business.
  2. They give potential customers an overview of what you do and how you can help them.
  3. About pages are a great way to show off your personality and build rapport with your audience.

When it comes to creating an about page for your plumbing business, there are a few key elements you’ll want to include:

  • A brief overview of your business and what services you offer.
  • Your company’s history and how long you’ve been in operation.
  • The areas you serve.
  • Your certifications and awards.
  • Customer testimonials.


This page should list your business’s contact information, including your phone number, email address, and physical address. You may also want to include a form that potential customers can fill out to request more information or to schedule a consultation.

Do not bog down this page with excessive information, keep it short & concise.

You want customers to find your contact information right away when they’re in the “buyers state”, and you can quickly lose a prospect if they become distracted with unneeded information.

Call-To-Action Buttons

Now that we’ve gone over the basics of what you need to include on your plumbing website, let’s talk about call-to-action (CTA) buttons.

A CTA button is a clickable button that allows users to take a specific action, such as scheduling a consultation or requesting more information.

In general, CTA buttons should be:

  • Colorful & eye-catching (but not too bright)
  • Easy to find (usually placed near the top of the page)
  • Actionable (i.e. use persuasive language like “Get a Free Quote” or “Schedule a Consultation”)

The best way to find out what works best for your website is to experiment with different CTA button designs and placement.

Overall, the goal is to make it as easy as possible for potential customers to take action and reach out to you.


Forms are another important element to include on your plumbing website, as they allow customers to request more information or schedule a consultation.

Keep in mind that the ultimate goal of your site is to create more business for your company, so we need to encourage prospects to take action quickly & effectively

When creating forms, you’ll want to keep the following 3 things in mind:

  1. Make sure the form is easy to find (usually near the top of the page)
  2. Include clear & concise questions that are relevant to your business
  3. Include a CTA button that stands out, and is easy to find

Again, the best way to see what works best is to experiment with different form designs and placements.

>>Consult with a Lords Only Agent<<


One of the main reasons people don’t buy our products/services is because they don’t trust us, so it’s incredibly important to induce psychological trust even before interacting with a customer.

Real-life testimonials are the single most effective way to gain a stranger’s trust, because if tons of other people speak highly of your services then you appear to have a certain level of credibility.

Include rotating carousels of testimonials from former customers, or if you can, gather a handful of video testimonials to showcase your business expertise & professionalism.

Completed Projects

You should include photos of completed projects on your website for a few reasons:

It furthers your credibility as a business. If you have quality photos of previous work, it will show potential customers that you’re a legitimate business with a track record of getting the job done.

It also helps show off your range. If you have photos of a variety of different projects, it will show that your plumbing company is versatile and capable of handling any type of job.

Make sure to include before-and-after photos whenever possible, as they’re always impressive and give potential customers a good sense of the transformational aspect of the work you do.

Social Media Links

Including social media links on your plumbing site allows potential customers to connect with you on their preferred platform. Additionally, it expands your reach to other areas of the internet where you could potentially land new business.

Furthermore, posting on social media can help improve your SEO rankings, as search engines view social media engagement as a sign of a company’s popularity. Google also takes social signals into account whenever they’re ranking pages of a site.

Comparatively, if you’re running Facebook, LinkedIn, or Instagram ads you can prompt people to engage with your business pages. This helps create a following & allows you to brand your business on a multitude of platforms.

All in all, having a stable social media presence makes your organization look more professional & creates the opportunity for new business.


FAQs are a great way for you to provide potential customers with the information they need in order to make a decision about working with you.

FAQs can help address common concerns that people have about hiring a plumbing company and can give you an opportunity to show off your expertise and overcome common objections that people may have.

Additionally, including FAQs on your website can help improve your SEO rankings, as they provide an opportunity for you to pack in tons of relevant keywords without bogging down the user experience.


Blogs are a great way to show off your company’s personality and build trust with potential customers.

By sharing helpful tips and articles, you can position yourself as an expert in the plumbing industry and establish your business as a thought leader.

Moreover, blogging is an excellent way to drive traffic to your website and generate leads for your business.

If you’re not sure where to start, check out these tips for creating a successful plumbing blog:

  • Pick a catchy name for your blog and make sure it’s easy to remember
  • Create helpful and informative content that will appeal to your target audience
  • Make sure your blog is well-designed and filled with call-to-actions
  • Promote your blog on social media and other marketing channels
  • Repurpose web pages –> blog posts –> social media content

By following these tips, you can create a successful plumbing blog that will help you build trust with your audience & generate awareness of your brand.

On-Page SEO

If you want your plumbing website to rank highly in search engine results pages (SERPs), then on-page SEO is absolutely essential.

On-page SEO refers to all the different ranking factors that are under your control as a webmaster. This includes everything from the content of your website to the way your pages are structured & coded.

Some of the most important on-page SEO factors include:

  • Title tags
  • URL structures
  • Meta descriptions
  • Headings (H tags)
  • Alt text for images
  • Internal linking
  • Anchor text
  • Keyword density & placement
  • Mobile optimization

By optimizing all of these different ranking factors, you can outshine the competition & successfully scale your plumbing operation.

Sounds like a lot?

No worries, the Lords Only SEO team can handle it 🤝

>>Consult with a Lords Only Agent<<

Off-Page SEO

Another important factor in the optimization of your plumbing site is link building. This is the process of acquiring links from other websites back to your own.

The acquisition of links helps to increase your website’s authority and can drastically improve your search engine ranking. You can build links by creating quality content that others will want to link to, or by reaching out to other websites and asking for a link.

Or, you can buy verified high-quality links directly from us. Just contact us directly & in the message area put ‘Buy Links‘.

Websites For Plumbers

If you’re looking for a quality website for your plumbing business, look no further than Lords Only. We specialize in creating beautiful & effective websites that help businesses grow. All of our sites are created with the intention of developing a digital asset for your business.

This means that you’re appreciating the value of your digital real estate over time because of the level of traffic that you’re capable of generating.

To get started, simply contact us or request a free website & marketing review. One of our expert team members will be more than happy to assist you. Thanks for reading!

More Questions & Answers

How do I start a plumbing website?

  1. First, you’ll need to find a web hosting provider. There are many different providers to choose from, so do your research and find one that fits your needs.
  2. You need to create a website. This can be done with a simple drag-and-drop website builder, or by hiring a web development company to create a custom website for you.
  3. You need to optimize your website for search engines and start building links back to your site. This can be done with SEO services or by creating quality content that others will want to link to.


What makes a good plumber website?

There are many different things that can make a plumbing website successful, but some of the most important factors include:

  1. The quality of the content
  2. The design of the website
  3. The usability of the website
  4. The amount of traffic the website receives

If you want your plumbing website to rank high in SERPs, then you need to make sure that it has high-quality content, an attractive design, and is easy to use. You also need to make sure that it generates traffic directly from your target market.

What information is needed on a plumber’s website?

Some of the most important information that should be included on a plumbing website includes:

  1. The services that the plumbing company offers
  2. The location of the plumbing company
  3. The hours of operation of the plumbing company
  4. The contact information for the plumbing company (phone number, email address, website URL, etc.)


Who is the best plumbing SEO company?

The best plumbing SEO company is undoubtedly the Lords Only SEO team. With over 10 years of experience in the industry, we are experts in helping plumbing businesses grow online.

We have a team of dedicated specialists who can help you optimize your website for search engines, build links back to your site, and create quality content that will attract traffic. Contact us today to get started!

How do I get more clients for my plumbing business?

There are many different ways to get more clients for your plumbing business, but some of the most effective methods include:

  1. SEO services
  2. PPC advertising
  3. Direct mail marketing
  4. Networking with other businesses

If you want to increase your chances of success, then it’s important to use a variety of marketing methods. This will help you reach a larger audience and attract more customers.

Lords Only can help you with all aspects of online marketing for your website & your social media presence, let’s see if we can build something spectacular together, here’s to the future.

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