If you’re a dentist, you need to have tremendous SEO in order to make local clients aware of your clinic.
SEO stands for “search engine optimization”, & it is the process of boosting the visibility of your web pages so that you show up for more organic search results.
Showing up in search results, gaining positive reviews/engagement, & having a professional website that properly reflects your practice is more important than ever.
What Is SEO For Dentists?
SEO for dentists is the process of optimizing a website for Google search to increase site visibility and organic traffic. This includes optimizing on-page elements like titles, metatags, and content, as well as developing off-page SEO tactics like link building and social media engagement.
Dental SEO Services
Before we delve into the depth of this article we are most certainly going to highly our own search engine optimization services for dentists, because get dentists & dental clinics the results they’ve been missing through our content-driven approach to SEO.
Our dental SEO services are for dentists looking to grow their practice through the power of search engine optimization. Chances are you already have a clinic and various forms of physical advertising material, but nowadays, most people go online & conduct research before making a decision to purchase something.
Therefore, you need to have your local business listing optimized & an extensive website covering the subject of dentistry in detail. This broadens the range of “search terms” that you may appear for when everyday people conduct local searches.
Alternatively, failing to invest in your site architecture & having poorly structured content on your website prevents you from appearing in organic searches altogether. To avoid this disastrous scenario, contact one of our agents today & we’ll help you pave the way to digital success.
Dental SEO Marketing | A Closer Look
When it comes to dental SEO marketing, there are a few key things to keep in mind. First, you need to make sure that your website is search engine friendly.
You do this by using keywords and phrases that are relevant to your business and making sure that your website is easy to navigate. Furthermore, you’ll want to make sure that you’re regularly publishing quality content on your website, including blog posts, articles, and case studies.
Another important element of dental SEO marketing is link building. You need to build links to your website from high-quality websites as this will help improve your search engine rankings by raising your domain rating.
Finally, you should track your progress and measure the results of your marketing efforts to continue improving and optimizing your campaigns.
Keyword Research
Conducting advanced keyword research is an imperative prerequisite to digital success. Understanding the search behaviors & language that your audience is using will help you create an outline for your web pages.
After narrowing in on the keywords that are the most relevant to your dental business & the services you offer, you can begin mapping out the hierarchy of your website.
Your mind map should look something like this 👇
Ha, ha.
Kidding.
Here’s an actual visual aid of a mind map 👇
As you can see, a mind map is a powerful way to visualize the entirety of your website before you undergo construction or begin an SEO campaign.
This also works with sites that already have existing web pages, because it prevents overlapping keywords & cannibalizing your rankings.
In other words, you won’t confuse Google as to what you want to rank for because you’ve taken the time to do your research & properly map out your website architecture.
Competitor Analysis
An important part of any successful SEO campaign is competitor analysis. Competitor analysis enables you to see a broad range of keywords that you could potentially rank for.
For a new dental website or a site with low domain authority, the best way to perform competitor analysis for SEO is by auditing a top-performing website to see which keywords they’re already ranking for.
For example 👇
Upon evaluation, make a list of all the keywords that are relevant to your dental clinic.
In this phase of research, you’re looking for untapped keywords with enormous upside potential, specifically, terms with a low “Keyword Difficulty” and a decent amount of monthly search volume.
Once your list is complete you need to evaluate which keywords will be devoted to web pages, in which the main keyword serves as the page title, <H1> title tag, & the URL of that page.
For example: www.lordsonlydentistry.com/cosmetic-dentistry
You should also include keyword variations in your <H2> title tags, which will essentially be the sub-topics of your main topic.
<H3> title tags will be sub-sub topics, so on & so forth all the way down to <H6> title tags.
For sake of illustration, your headings should follow the same structure as a family tree hierarchy👇
On-Page Optimization
Essentially, on-page optimization is a fancy term that means “all of the content on your website should be optimized for search engines to give you the best chance at ranking for keywords relevant to your business.
The structural component of on-page optimization is often overlooked, as designers, writers, & bloggers publish pages/posts without the basic knowledge required to make them discoverable.
To reiterate, your main keyword should be the main topic of the page/post, which means it should be included in the page title, <H1> title tag, paragraph text, & the URL slug. We call these “target points”, & if you manage to get your main keyword in these areas you’ll be 90% ahead of the rest of web creators.
The other facets of on-page optimization are a bit more complex, but you should always aim to satisfy search intent based on what you’re writing about.
For example: If we’re writing an article about “How To Tell If You Have Cavities” then we should do everything in our power to inform/educate the reader as to whether or not they have cavities by providing useful content with images, infographics, videos, etc.
You want the reader to find exactly what they came for so you should always strive to stay on-topic, have a unique (but unbiased) stance, & be educational in nature.
You’ll also want to include synonyms & other highly searched keywords with similar intent in your <H2> title tags. However, don’t overdo it. Think of your title tags as headings that serve as signposts for the reader & allow you to expound on the subject matter within the paragraph text.
The information should always appear fluid, meaning as the viewer scrolls from top to bottom the content should unfold in a chronological fashion.
Building Backlinks
Let’s face it, you can’t win without backlinks. Backlinks are arguably the biggest ranking factor that Google analyzes when they’re ranking web pages.
Consequently, sites without backlinks have low domain ratings & don’t stand a chance at outranking websites that have taken the time to strengthen their backlink profile.
Backlinks are when other websites “link back” to your site, either the home page or a specific page on your website.
Since Google ranks web pages & not websites, they’ve invented a metric known as “page rating”, which determines the relative strength web pages based on the quality & quantity of backlinks that it has received.
As a general rule of thumb, the more high-quality backlinks the page has received, the higher the page rating, which in turn translates to a higher probability of competitively ranking among the top 100 search results.
Local Search Engine Optimization Tips
1. Make sure your website is properly optimized for local search. In order to do this, include your city and state name in your website’s title tag, as well as in the meta descriptions and keywords tags.
2. Claim your business listing on Google My Business. This will help you show up in local search results, as well as provide potential customers with information such as your business hours, location, and contact information.
3. Create a blog on your website and make sure to include city and state keywords in the post titles and meta descriptions. This will help you rank higher in local search results & it will give you a way to regularly publish updated content, which is great for users & satisfies Google’s fresh content algorithm.
4. Submit your website to online directories that cater to local businesses, also known as generating citations. Some good examples include Yelp, Citysearch, and Manta.
5. Get involved in your local community and attend networking events where you can meet other business owners. If you can build relationships with other local businesses, they may be more likely to link to your website or recommend you to their customers.
Topical Authority
Topical Coverage = Topical Authority
The basis of this idea is that you want to be seen as the authority for the topic that you’re covering, which in this case is dentistry.
Consequently, from the perspective of a search engine, when you write a ton of high-quality material about the subject of dentistry the search engine views you as an authority because of your ability to extensively cover a topic in detail.
Search engines don’t care that your dental clinic only offers three main services & therefore you only need a five-page website. Nowadays, you have virtually no chance of competing with dentists that have taken the time to invest in a digital asset.
Therefore, due to the competitive nature of SEO in modern times, you must seek to obtain topical authority if you’re looking to generate a ton of organic traffic directly to your website.
